Business to Business
Recent studies by Pranses Research Services have identified a broad range of business decision-makers, from plant managers and engineers, to CEOs and corporate human resources directors. Understanding such key prospects is critical to building marketing effectiveness.
In addition to using focus groups for insights, we frequently use one-on-one in-depth interviews via telephone to reach dispersed decision-makers. We also develop research scenarios around major trade shows, which provide unique access points to many professionals.
President Terry Pranses started his career with a focus on business marketing. His initial Marketing Analyst responsibilities at Hertz resulted in studies of the business traveler and fleet manager. And his long career at leading agency Young & Rubicam brought involvement with a wide variety of business-to-business accounts.
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