Consumer Products

This vast, multi-billion dollar category requires special insights into consumers’ behavior and the reasons behind their brand and purchase decisions. Our President, Terry Pranses, is well versed in this category. In his 14-year tenure at New York’s ad agency giant, Young & Rubicam, he worked on a wide variety of consumer-oriented accounts. Those assignments ranged from airlines to magazines to household cleaners. Our on-going involvement with consumer products continues:

In this sector, we have used focus groups and one-on-one interviews, both in-person and via telephone.

Experience Profile: Product/Service Types

  • Apparel — Casual wear, Hosiery, Formalwear
  • Energy — Heating & Cooling Systems, Utility Plans
  • Home Décor
  • Household Cleaners
  • Insurance
  • OTC Lotions, Powders & Medicines
  • Retail Stores — Apparel/Department, Housewares
  • Telecommunications