Consumer Products - Experience

  • Type of Product Issues/Needs
    Methodology
    Key
    Learning
  • Type of Product Issues/Needs

    Apparel Retail Store

    Positioning & Message

    Methodology

    Focus Groups - Active, fashion-orientedconsumers

    Key Learning

    Client gauged reaction to their product mix and to communications and promotion tactics. Consumers’ interaction with prototype advertising, POS displays and prototype merchandise provided more focus in the actual mix offered and the basic message.

  • Type of Product Issues/Needs

    Energy-Saving Options

    Motivating Consumers

    Methodology

    Focus Groups and Telephone Surveys
    - Upscale household decision - makers
    - HVAC contractors

    Key Learning

    Ability to differentiate consumers based on education, income, location, current heating/air conditioning systems and location. Verified critical role of contractors. Could immediately improve program communications and train utility personnel to increase influence.

  • Type of Product Issues/Needs

    OTC Products

    Packaging & Signage

    Methodology

    Focus Groups
    -Middle-market shoppers

    Key Learning

    Learned about the value of the brand name and its current perceived value. Developed a new system of in-store identification and packaging with more impact and positive associations.

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