Media & Publishing

How is the Internet impacting the printed page and future profitability? Will there be continual circulation declines and advertising erosion? Publishers need the facts to stay on top in this volatile market. Pranses Research Services has a long history of working with publications, both large and small. In fact, President Terry Pranses led account teams for both consumer and business publications during his tenure at Young & Rubicam. Those activities included efforts to increase subscription and newsstand sales, and advertising revenue – key concerns of publishers today.

Our research work for publishers includes:

  • Identification of best target groups
  • Probing consumer feedback to editorial and design ideas
  • Assessing advertiser needs and gauging their reaction to content and special programs

We have also done significant research on the internal publications put out by product and service companies. This provides the inputs needed to enhance communications from newsletters to annual reports.